Prof. Plavini Punyatoya

Associate Professor, Marketing
B. Tech; M. Tech (IIT Delhi); Fellow (IIM Indore)
School: Xavier Institute of Management (XIMB)
Phone:
Email:plavini@ximb.ac.in
Home Page:

Teaching Interests

Marketing Management, Marketing Research, Brand Management, Integrated Marketing Communications, Consumer Behavior,Digital Marketing, Innovation & NPD, Services Marketing.

Research Methodology, Advanced Data Analysis

Research Interests

New product branding strategies, Global branding, Green marketing, Sustainable consumption behavior, Consumer behavior, Advertising, Online marketing, service innovations

Achievements and Awards

• Won Best Paper Award at ICBE2018 conference, held at Seoul National University, Seoul, South Korea

• Won Best Paper Award at XUB Sustainability Summit 2018, held at Xavier University, Bhubaneswar

• Won Best Paper Award at XUB Sustainability Summit 2016, held at XIM, Bhubaneswar.

• Won Best Paper Award based on her Doctoral Research in Advanced Research Paper- Marketing Track at 5th IIMA Doctoral Colloquium 2012 held at IIM, Ahmedabad.

• Won one of the Best Paper Awards based on her Doctoral Research at 11th Doctoral Consortium COSMAR 2011, held at IISc, Bangalore.

• One of her Paper is among the only nine papers selected for presentation and only one in marketing area at IMR Doctoral Conference 2011 held at IIM, Bangalore.

• Won Ajay Kohli-Best Paper Award in Marketing Track, at ICDCM Conference 2010, held at XIM, Bhubaneswar.

Administrative Responsibilities

At XIM, Bhubaneswar
• Marketing Area Coordinator (June 2019-Present)
• Member, Student Counselling & Mentoring Committee, XIMB (2016-Present)
• Secretary, Complaints Committee for Sexual Harassment, XIMB (2017-2018)
• Member, Complaints Committee for Sexual Harassment, XIMB (2018-Present)

Member in Editorial Board

Ad-hoc Reviewer
• Journal of Brand Management (Palgrave Macmillan)
• Marketing Intelligence & Planning (Emerald)
• Asia pacific Journal of Marketing and Logistics (Emerald)
• International Journal of Contemporary Hospitality Management (Emerald) (2019)
• International Journal of Quality and Reliability Management (Emerald)
• International Journal of Business Innovation and Research (Inderscience)
• International Journal of Management and Business Studies
• Indore Management Journal
• African Journal of Marketing Management
• Vilakshan : XIMB Journal of Management
• Journal of Case Research

Book Reviewer
• Reviewed book titled ‘Marketing Research: text and cases’, Mc-Graw Hill Publications

Research & Publications

#Journal

2019, JOURNAL: Effects of cognitive and affective trust on online customer behavior, Marketing Intelligence & Planning, Vol. 37 No. 1, pp. 80-96. (ABDC - 'A' category)

2019, JOURNAL: Effect of supply chain technology internalization and e-procurement on supply chain performance, Business Process Management Journal (Forthcoming),Emerald, (ABS-2 tier)

2018, JOURNAL: Factors driving consumer loyalty intention towards e-tailers: an integrated model , International Journal of Business Information Systems, , Vol. 27, No. 4, pp 466-492. (ABDC-'C' category)

2018, JOURNAL: Factors affecting trust towards online retailers in India: an empirical study, International Journal of Business Innovation and Research, Vol 17, No 3, pp. 342–360. (ABDC-'C' category)

2017, JOURNAL: Investigating the influence of TQM, service quality and market orientation on customer satisfaction and loyalty in Indian banking sector, International Journal of Quality & Reliability Management,Vol 34, Issue 3, pp. 362-377. (ABDC-'B' category)

2015, Journal: Impact of total quality management on customer satisfaction in Indian banking sector, International Journal of Productivity and Quality Management, Vol. 16, No. 2, pp. 127-147 (Inderscience)

2015, Journal: Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model, Marketing Intelligence & Planning, Vol. 33, No. 3, pp. 258 - 275 (ABDC-'A' category))

2014, Journal: Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention, Global Business Review, Vol. 15, No. 2, pp. 279-289 (Sage)

2014, Journal: Role of Brand Globalness in Consumer Evaluation of New Product Branding Strategy, Journal of Brand Management. Vol. 21, No. 2, pp. 171-188 (Palgrave Macmillan) (ABDC-'A' category)

2014, Journal: Evaluation of branding strategies for global versus local brand: The role of concept consistency, International Journal of Business Excellence, Vol. 7, No. 1, pp. 112-128 (Inderscience)

2013, Journal: Effect of perceived brand foreignness on branding strategy evaluation for high and low involvement products, International Journal of Business and Emerging Markets, Vol. 5, No. 1, pp. 28-45 (Inderscience)

2013, Journal: Consumer evaluation of brand extension for global and local brands: The moderating role of product similarity, Journal of International Consumer Marketing, Vol. 25, No. 3, pp. 198-215 (Taylor & Francis)

2011, Journal: How effective are Internet Banner Advertisements in India, Journal of Marketing & Communication, Vol. 7, No. 1, pp. 4-10 (Ebsco-listed)

2011, Journal: Book Review [New Media: A Critical Introduction (2010) By Martin Lister, Jon Dovey, Seth Giddings, Iain Grant and Kieran Kelly, London: Routledge Publication]. , Indore Management Journal, Vol 3, No 1

#Book

2015, Book: Consumer evaluation of branding strategies for global vs local brands, LAP Lambert Academic Publishing, Germany

#Book Chapter

2018, Chapter: Consumer Response to CSR Communication Strategies, Book:Energy, Peace and Global Governance, Xavier University Press, Bhubaneswar, India

2011, Chapter: Barriers to Adapt Green Marketing Products and Strategies to Overcome Them, Book Chapter: In S. Anand, I. Kumar & A. Srivastava (Ed.), Challenges of the Twenty First century: A trans-disciplinary Perspective (pp. 298-309). New Delhi: Macmillan Publishers.

Conference/Seminar

2019, Conference-Attended: Impulse buying behaviour in online medium: The perspective of the Stimulus-Organism-Response model, Venue: IPAG Business School, Nice, France

2019, Conference-Attended: Civic engagement and consumer evaluation of companies supporting cause, Venue: 25th Annual IAJBS (International Association of Jesuit Business School) World Forum, held at Xavier University, Bhubaneswar

2018, Conference-Attended: Consumer responses to Corporate Social Responsibility, Venue: IIM Calcutta

2018, Conference-Attended: Sustainability in Organizations and Economies-SUSBUS 2018 (Track Chair), Venue: IIM Calcutta

2018, Conference-Attended: Innovation and sustainable disruptions: A study on consumer adoption intention, Venue: XUB

2018, Conference-Attended: International Conference on Business and Economics 2018, Venue: Seoul National University, Seoul, South Korea

2018, Conference-Attended: International Conference on Business and Economics 2018 (Track Chair), Venue: Seoul National University, Seoul, South Korea

2017, Conference-Attended: Consumer Response to CSR Communication Strategies: Role of Fit and Information Source, Venue: Melbourne, Australia

2017, Conference-Attended: The effects of social media communication on consumers' brand evaluation: An empirical investigation , Venue: XUB

2016, Conference-Attended: Consumer reactions to Corporate Social Responsibility: Effect of Brand-Cause Congruence, Organizational motives, and Communication strategies, Venue: XIM, Bhubaneswar

2015, Seminars-Talks: Marketing and Sustainability, Venue: Venue:Madhusudan Institute of Cooperative Management ; Sponsor:Directorate of Textiles, Govt of Odisha

2012, Conference-Attended: Evaluation of New Product Branding Strategies: The Role of Perceived Brand Globalness, Venue:

2011, Conference-Attended: Attitude towards Mobile Advertising: A Study of Indian Consumers, Venue:

2011, Conference-Attended: Effect of Brand Globalness on Consumer Response to New versus Extended Brand name: Moderating Role of Product Involvement, Venue:

2011, Conference-Attended: Interactive Influence of Brand Globalness and Product Involvement on New Product Branding, Venue:

2010, Conference-Attended: Patterns in Internet banner Advertising and its Likely Impact on Consumers, Venue:

2010, Conference-Attended: Barriers to Adapt Green Marketing Products and Strategies to Overcome them, Venue:

2010, Conference-Attended: Identifying the Consumers of Mobile Marketing: A Segmentation Study, Venue:

Training/Workshop/FDP

2018, Training-Attended: ‘Case Writing Workshop’, conducted on June 4, 2018. (Part of Global Jesuit Case Series Workshop), Venue: XIM

2018, Training-Attended: ‘Case Method Teaching Seminar’, conducted by Harvard Business Publishing on April 5, 2018, Venue: XIM

Work Experience

2012-2015: At International Management Institute (IMI) as Assistant Professor
2015-2018: At XIMB as Assistant Professor
2019-Continuing: At XIMB as Associate Professor