Prof. Punyaslok Dhall

Associate Professor, Marketing
BscEngg(Mechanical),PGDM(Marketing), PhD(Marketing)
School: Xavier Institute of Management (XIMB)
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Teaching Interests

Sales and Distribution, Marketing Management(Core)

Research Interests

Relationship Marketing, B2B? Marketing, Relationship marketing

Administrative Responsibilities


Member in Editorial Board


Other Membership

NHRD Network

Research & Publications


2017, Case: Case Analysis: Managing Sales Team at Balram Beverages, SAGE India

2016, Case: Swosti Foods: Decoding Distributor Financial Metrices, Sage Publishers, New Delhi, India


2018, Conference-Attended: Decision dilemma between online and offline tie up, Venue: Orlando, USA

2018, Conference-Attended: Role of the salesperson in sustaining the buyer-seller relationship in a B2B dyad, Venue: Negombo, Sri Lanka

2016, Conference-Attended: IMP Asia in Africa, Venue: Cape Town, South Africa

2015, Conference-Attended: European Marketing Conference, Venue: Lisbon, Portugal, 29-30 June, 2015


2016, Training-Conducted: Selling Skills, Venue: XIMB, Bhubaneswar

Work Experience

24 years of Corporate and Academics