Faculty Details

Prof. Jeevan J. Arakal

Assistant Professor, Rural Marketing
B.A Economics (Kerala University),PGDM-RM (XIMB), Ph.D (SJMSOM, IIT- Bombay )
Home Page:www.ximb.ac.in

Teaching Interests

Rural Marketing

Sales & Distribution Management

Consumer Behaviour

Research Interests

Farmer Markets, Cooperation in Markets, Decision Models in Marketing

Administrative Responsibilities

Member of the Campus Placement Team 2010- Present

Faculty Adviser- Rural Manager's Association of XIMB(RMAX) -2011

Faculty Team member for coordinating the RLLE component for rural management students -2010-2013

Other Membership

Member of the Board, Dhriiti- The Courage Within. This organization works for the promotion of entrepreneurship all over the country. Dhriiti has been promoted by alumni of XIMB & IRMA.

Research & Publications


2016, JOURNAL: Case Analysis - Stopping Territory Infringement, Sage

2015, JOURNAL: Case Analysis - Supply Problems at CCI India , India

2015, JOURNAL: Udyogini and Lac Producers in Jharkhand- Catalyzing Inclusive Value Chains at the Base of Pyramid, India

0, JOURNAL: Nava Jyoti- Farmer's Pursuit of Profitable Sales, World Scientific, Singapore

#Book Chapter

2009, Chapter: Marketing to Rural Consumers , Excel Books

2007, Chapter: An Enterprise in a Rural Area - Block 3 Unit 5 , Indira Gandhi National Open University


2013, Case: Small Farmers Become Marketers- The Case of Nava Jyoti, Odisha, Under Review

2013, Case: Measuring Performance at the Base of Pyramid- Collective Action by Lac Producers in Jharkhand, Drafting Stage

2010, Case: Fishing for Innovation - The story of Samudaram, Orissa , Sitaram Rao Livelihoods India Case Study Competition 2010


2010, Conference-Attended: Understanding Effect of Public Policy Measures on Marketing Collaboration in Industrial Clusters, Venue:

2010, Conference-Attended: ATMNE: A Benign Trader In Search Of a Buyer? A Case Study On a Commodity Trading Initiative In KadiI,Gujarat, Venue:

2008, Conference-Attended: Organising Local Markets in Vajrapokuturu Mandal , Venue:

Projects / Consultancy

2008, Diagnostic Study of Industrial Clusters , Client: Ministry of MSME( Government of India), Status: Ongoing

Work Experience

4 years of development sector and teaching experience with the following organizations:

Pratham India Education Initiative

Centurion School of Rural Enterprise Management

Gram Tarang Self Help Co-operative.