Faculty Details

Dr. Krishna Das Gupta

Professor, Marketing
Phd
Phone:
Email:krishna@ximb.ac.in
Home Page:

Teaching Interests

Services Marketing, Customer Relationship Management, Product and Brand Management

Research Interests

Publications

WPS 2914281 (2016) New Product Development Approach to Political Party Development in India: Study of Aam Aadmi Party•

Dasgupta, Krishna (2013)"Marital Roles and Sex Role Orientation in Consumer Decision Making: A Study of Indian Married Couples”, Vilakshan Vol 10 No. 1
• Dasgupta, Krishna (2010)" 'Dynamics of Marital Roles in Consumer Decision Making in Indian Households”, Management & Labour Studies Vol. 35 No. 209-225

• Dasgupta, Krishna (2009)" Changing Paradigms of Luxury Consumption in India: A Conceptual Model" SAJM,Vol 16.No.4

• Dasgupta Krishna and Murthy G.K (2008) “Culture, Tradition and Values in the Emerging Global Order: An Indian Insight”, “India in the Emerging Global Order A Collection of Selected Papers” presented at the 5th International Conference of the Academy of International Business, India. Published by Tata McGraw? Hill

Dasgupta, Krishna (2004). “Dimensions of Marital roles in Consumer Decision Making” in Pratibimba.The Journal of Decision Makers.

• Dasgupta,Krishna and Panda Subhamaya (2003). “Indian Retailing: A Complete Metamorphosis” in C.M.S.-Management Review.

Book Review ,Vilakshan: The XIMB Journal of Management. Sep2014, Vol. 11 Issue 2, p171-176. 6p

Conferences

Attended FDP on Structural Equation Modelling at IMI, Bhubaneswar, September 2016

•Paper on “Towards The Sustainable Customer Relationship Management: A Cross Framework Analysis" accepted for 2013 Annual Conference of the Emerging Markets Conference Board , South Africa,

ICDCM 2010 ,organised by XIMB from Dec 16th to 18th, presented paper on "Public Private Partnership health in Rural India"
“Dynamics of Marital Roles in Consumer Decision Making” IBSA ICON 2007 organized by ICFAI Ahmedabad, from 27th to 29th December in 2nd International Conference in Globalization: Opportunities & Challenges.

• “Culture, Tradition and Values in the Emerging Global Order: An Indian Insight” at the International Conference on India in the Emerging Global Order”, at AIB-India Conference 2007 organized by XIMB Bhubaneswar from 29th-31st January 2007

• “Impact of Changing Culture on Women of India : A Psychographic Study” at the International Conference on Changing Marketing Paradigms in Emerging Economy, ICMPEE 2005 organized by IIM Ahmedabad during January 11th to 13th

Changing Paradigms of Luxury Consumption in India: A Conceptual Insight” on the occasion of the 17th AIMS Annual Convention on “Management 2025 – New Paradigms for India’s Competitiveness” from August 28th – 30th , 2005, organized by ICFAI Business School, Hyderabad.

Administrative Responsibilities

Coordinator: Sexual Harassment Committee, member Placecom

Other Membership

Indian Economic Association,Indian Society for Technical Education

Research & Publications

#Journal

2013, Journal: "Marital Roles and Sex Role Orientation in Consumer Decision Making: A Study of Indian Married Couples”,, Vilakshan Vol 10 No. 1

2010, Journal: Dynamics of Marital Roles in Consumer Decision Making in Indian Households, Management & Labour Studies Vol. 35 No. 209-225

2010, Journal: Dynamics of Marital Roles in Consumer Decision Making in Indian Households, Management & Labour Studies Vol. 35 No. 209-225

2009, Journal: " Changing Paradigms of Luxury Consumption in India: A Conceptual Model" , South Asian Journal of Management,Vol 16.No.4

2004, Journal: “Dimensions of Marital roles in Consumer Decision Making”, Pratibimba.The Journal of Decision Makers

2003, Journal: “Indian Retailing: A Complete Metamorphosis”, C.M.S.-Management Review.

#Book Chapter

2008, Chapter: “Culture, Tradition and Values in the Emerging Global Order: An Indian Insight”,, “India in the Emerging Global Order A Collection of Selected Papers” presented at the 5th International Conference of the Academy of International Business, India. Published by Tata McGraw Hill

#Working Paper

2016, WorkingPaper: Political Market oRientation and voters perception: An Indian Study,

2015, WorkingPaper: 2917075 WPS, Political Marketing in India 2014: Case of New Political Product AAP,

2014, WorkingPaper: New Product Development Approach to Political Party Development in India: Study of Aam Aadmi Party,2917051 WPS,

Training/Workshop/FDP

2016, Training-Attended: FDM on Structural Equation Modelling for Research, Venue: IMI Bhubaneswar

2011, Training-Attended: "Marketing Engineering", Venue: ISB Campus

Directorial / Advisory Position

Independent Director, HaridaspurParadipRailway Company,J/7, PAL HEIGHTS JAYDEV VIHAR BHUBANESWAR OR 751013 IN,Duration: 7-3-2015 to 15-02-2017

Work Experience

Has worked in pharmaceutical industry for 3 years. As a trainer in NIS SPARTA,division of NIIT Ltd for 4 years.
In Post graduate teaching, in schools like MDI Gurgaon, KIITSOM,Amity and IMIS for 15 years

Hobbies

Watching serious comedy and realistic bollywood movies.