Prof. Subhasis Ray

Professor, Marketing
School: Xavier Institute of Management (XIMB)
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Teaching Interests

Apart from regular marketing courses, Dr. Ray offers two courses on a) Stakeholder Marketing and b) Sustainable Development and Corporate Sustainability that are situated at the intersection of CSR, sustainability and marketing

Research Interests

Corporate Social Responsibility, Sustainability, marketing

Administrative Responsibilities

Co-ordinator, Harvard Business School Club- XIMB hosted 'INCLUSIVE INDIA FORUM'

1. Advisory Committe Member, Harvard Business School - NBS workshop- Harvard University, Boston, MA, June, 2014

2. Founder- Co-ordinator, 'Centre for Resettlement, Rehabilitation and Corporate Social Responsibility' (CRRCSR) ( 2010- till date)
(the Centre offered India's first one year course on management of resettlement, rehabilitation and corporate social responsibility- which received a special mention by Aspen Institute, USA)

3. Organized the first National CSR Conference, February, 2012 jointly with Tata Institute of Social Sciences (TISS)

4. Co- organized International Conference on Development Induced Displacement, jointly with TISS and XLRI.

5. National workshop on 'Corporate- NGO partnership in Mining'. May 4. 2013.

7. Member, Placement Committee (2013-14), 2015-16

7. Member , Entrepreneurship Development Centre ( 2011- present)

8. Member, Incubation Centre, ( 2012-)

9. Co-ordinator, Library Services (2010-11)

Member in Editorial Board

Indian Journal of Corporate Governance

Other Membership


European Group for Organization Studies (EGOS)
Australasian Business Ethics Network ( ABEN)
Network for Business Sustainability ( NBS), Richard Ivey School of Business, Canada
Global Observatory for Sustainable Business ( GOLDEN), Bocconi University
Centre for Extractive Industries in Developing Areas (CEIDA @ ESADE, Spain)
Sustainable Leadership Research Network (SLRN) (Griffith University, Australia)

Research & Publications


2018, JOURNAL: Responsible Marketing- Can Social Enterprises Show the Way, Taylor & Francis

2017, JOURNAL: Social Entrepreneurship: Creating Value in the Context of Institutional Complexity, Elsevier Netherlands

2016, JOURNAL: Indian Philosophical Issues- Relevance to Contemporary Management , Springer Germany

2012, Journal: CSR, resettlement, rehabilitation and communit involvement, Routledge

2009, Journal: Sustainable project management (and closure): The case of Rio Tinto at Kelian, ICFAI Journal of Environmental Economics

2008, Journal: Corporate Social Responsibility: Shell at Sakhalin, John Wiley

2006, JOURNAL: Community education: Lessons from India, Models in Corporate Social Responsiility/Springer

2006, Journal: Urban design and 'the city of the future', ICFAI Journal of Infrastructure Management


2008, Book: Retail Shopper behavior , Vikas Publishing House

2008, Book: Role of IT in Retailing, Vikas publishing House, India

#Book Edited

2014, BookEdit: Implementing Corporate Social Responsibility- Indian Perspectives,

#Book Chapter

2016, Chapter: Human Centred Management in Executive Education, Palgrave Macmillan UK

2015, Chapter: Development -Oriented Corporate Social Responsibility, Greenleaf, UK

2011, Chapter: CSR in Indian public sector mining companies: the case of LCM Limited, Palgrave


2005, CASE: Corporate Social Responsibility: BP at Tanughh, Parallax Online, UK


2019, Conference-Attended: IABS Conference, Venue: California, USA

2019, Conference-Attended: Emerging market Conference, Venue: russia

2018, Conference-Attended: South Asian Conference on Business Models & Social Entrepreneurship, Venue: Mumbai

2018, Seminars-Talks: Global Sustainability Workshop, Venue: Cornell University, XIMB

2018, Conference-Attended: Emerging Market Conference, Venue: SPBU, Russia

2018, Conference-Attended: Emerging Market Conference, Venue: SPBU, Russia

2018, Conference-Attended: International CSR Conference, Venue: China, Tsinghua University

2017, Conference-Attended: International Marketing Conference MARCON 2017, Venue: Kolkata

2017, Conference-Attended: GSOM Emerging Market Conference, Venue: Russia

2017, Conference-Attended: 9th International Social Innovation Conference, Venue: Australia

2016, Conference-Conducted: Inclusive India Forum, Venue: Jan 22, XIMB, India

2016, Conference-Attended: Sustainable consumption and the new normal, Venue: jilin University

2015, Seminars-Talks: UN-PRME 6th Asia Forum, Venue: 27-29 Nov, 2015

2015, Seminars-Talks: Sustainable Consumption, marketing & social entrepreneurship, Venue: Russia

2015, Seminars-Talks: Sustainable production, consumption and marketing, Venue: UNEP and TERI


2016, FDP-Attended: Business Sustainability, Venue: XIMB

Projects / Consultancy

2016, CSR and Smart village, Client: OMC Ltd, Status: On-going

2014, Extractive Industry in developing countries, Client: ESADE, Spain, Status: Ongoing

2013, CSR and partnership in Indian public sector mining companies, Client: Practical Action, Status: Completed

2013, Role of Corporate Social Responsibility in incubating social innovations, Client: Villgro, Status: Ongoing

2013, Giving Voice to Values, Client: GVV, Status: Ongoing

2007, Marketing feasibility study for Ukrainian Basalt , Client: Leading industrail group in Eastern Europe, Status:

0, Developing a marketing strategy for forecourt retailing in Saudi Arabia, Client: Investment Bank , Status:

0, Market entry and development strategy for an upcoming cable industry in Middle East, Client: DM Management Consultants, Status:

0, Strategic CSR Plan, Client: SAIL Ltd, Status: On-going

Work Experience

Dr. Ray has 20 years of work experience.

He worked for 8 years in the sales and marketing function for leading multi nationals like Fosroc ( a British Petroleum group company) and CMC ltd ( a TATA group company) and the Lichtenstein based Hilti Corporation. He established the $5 billion global construction equipment brand HILTI in Eastern India in the mid nineties.

Dr. Ray has 12 years of teaching experience in subjects related to marketing and sustainability and Corporate Social Responsibility.

He has spoken and/or taught at more than 15 countries

Yale University ( USA), Harvard Business School, Richard Ivey School of Business (Canada), in North America

Audencia Nantes School of Business (France), Hanken School of Economics (Finland), United Nations University ( Netherlands) in Europe

Stellenbosch University ( South Africa), SFX Business School (Peru)

University Brunei Darussalam ( Brunei), Korea University Business School, University of Queensland, University of Western Sydney; Soka University , Sophia University, Reitaku University ( Japan) in Asia

St Petersberg State University, Russia; Higher School of Economics, Russia

In India, he has been a visiting faculty at Indian Institute of Management Calcutta (IIM-C) and IIM- Kashipur among others

Dr. Ray has trained executives from NTPC, Powergrid, metaljunction, JK paper, Infosys, Paradeep Phosphates, Coal India, Axis Bank, SBI, Bosch India, Union Bank etc.

He has received grants and awards from European Union, Duke-NUS, IBM, DFID, IDRC and DAAD among others. He received CSR excellence award at the World CSR Congress held in Mumbai, 2013.

Dr. Ray has published with leading publishers like Springer, John Wiley, Palgrave and Routledge. His co-edited book 'Implementing Corporate Social Responsibility: Indian Perspectives, is published by Springer India in April 2014.


1. Ray, Subhasis. 2016. Integrating sustainability in executive education- An Indian Case Study in Kimakowitz and Lepeley (eds) : Human Centred Management Executive Education: Global Imperatives, Innovation and New Directions. Palgrave Macmillan. Forthcoming

2. Ray, Subhasis & Sarkar, Tapan. 2015. Mainstreaming Sustainability: The Mahindra Way in Lenssen, Rhee and Sktodowska (eds) The Role of Corporate Sustainability in Asian development- A Case Study Handbook in the Automotive and ICT industries. Springer . Forthcoming

3. Ray, Subhasis. 2015. Corporate NGO partnership and CSR implementation in public sector mining companies. in Jamali, Karam & Blowfield (eds) CSR in developing countries: Towards a development oriented approach.. Greenleaf Publishing. UK.

4. Shah, Grishma & Ray, Subhasis. 2014. CSR in Indian public sector:putting people before profit in Lupton, Nate & Pirson, Michael (eds) Humanistic Perspectives in International Business & Management. Palgrave.

5. Ray, Subhasis .2013. “CSR Measurement.” In S.O. Idowu et al. (eds.), Encyclopedia of Corporate Social Responsibility, Springer-Verlag Berlin Heidelberg, Vol 1, pp. 716-721, DOI 10.1007/978-3-642-28036-8,

6. Ray Subhasis. 2013. “Voicing values: marketing perspectives” in Gentile, Mary (ed.) Educating for values driven leadership: Giving Voice to Values Across the Curriculum. Business Expert Press. NY.

7. Ray Subhasis 2013. Niyamgiri- peace and conflict in natural resource based development. IMT Case Journal. Vol. 4(1), July- December.

8. Ray Subhasis..2013. Linking public sector corporate social responsibility with sustainable development: Lessons from India, Revista de Administracao Mackenzie. Vol. 14 (6),2013.

9. Ray Subhasis..2013. “A model for business response to climate change: Indian perspectives’ Vilakshan, XIMB journal of Management.

10. Ray, Subhasis..2012. “Corporate social responsibility, resettlement, rehabilitation and community involvement in India”, Regional Insights 3(1) pp. 15-17.

11. Ray Subhasis. 2012. "Corporate Social Responsibility in Indian public sector mining companies: The case of LCM Limited”, in Bonnani, C, Lepineux F. & Roloff J (ed.) Social Responsibility, Entrepreneurship and the Common Good: International and Interdisciplinary Perspectives Palgrave Macmillan, UK..

12. Ray Subhasis. 2009. "A Case Study of Shell at Sakhalin: Having a ‘whale’ of a time?”. Corporate Social Responsibility and Environmental Management. May- June, 2008. John Wiley & Sons, Ltd. UK..

13. Ray Subhasis.2008. “Marketing to social networks: A New paradigm” in Social Networking: Trends and Experiences. Icfai University Press. India

14. Ray Subhasis.2009. “Sustainable Mine Closure: Rio Tinto’s Kelian Project”. Icfai Journal of Environmental Economics.

15. Ray Subhasis.2006. "Community learning in the Indian Education Sector” In Jonker, J. & Witte de Marco (eds.) Management Models for Corporate Social Responsibility, Springer, Germany.

16. Ray Subhasis. 2005. “A Case Study of BP in Indonesia: The Tangguh Project”. Parallax: Online Journal of Business Ethics and Corporate Governance.UK.

17. Ray Subhasis. 2005. “Urban design: A Case Study of Auroville”: ICFAI Journal of Infrastructure Development.

18. Ray Subhasis.2005. “Business Ethics: Nestle and infant formula in Ray, Subhasis (ed) Cases in Corporate Social Responsibility. ICFAI University Press. India.

19. Ray Subhasis.2005. “Corporate Social Responsibility: BP in Columbia” in Ray, Subhasis (ed) Cases in Corporate Social Responsibility. ICFAI University Press. India

20. Ray Subhasis. “Corporate Social Responsibility: Rio Tinto’s Rossing Project” in Ray, Subhasis (ed) Cases in Corporate Social Responsibility. ICFAI University Press 2005. India.

Books/ Edited Books:

1. Ray Subhasis & Sivaraju. S (ed). Implementing Corporate Social Responsibility: Indian Perspectives. Springer. 2014.

2. Ray Subhasis. “Customer Sales and Service” Vikas Publishing House, India. 2008 (Text Book)- custom text book taught in more than 6 Indian universities

3. Ray Subhasis. ‘Retail Management” (5 chapters). Vikas Publishing House, India. 2008. (Custom text book taught in 6 Indian universities)

4. Ray Subhasis (ed). Cases in Corporate Social Responsibility. ICFAI University Press 2004. India.

Other Academic writing

• Content Development- Indian Institute of Corporate Affairs ( IICA), Ministry of Corporate Affairs, Government of India

• Ray, Subhasis. 2014. All is well that ends well. 1st prize winning case at the UN- PRME sponsored Giving Voice to Values case series available at 1st prize winner

• Ray, Subhasis. 2014. Incubating Social Entrepreneurship as part of Corporate Social Responsibility. IDRC Canada /CRDI-Villgro Research paper series


•Invited speaker on 'Sustainable Consumption, marketing and social entrepreneurship' GSOM Emerging Market Conference, St. Petersberg University, Russia, October 2015.

Invited Resource Person- UNEP- TERI workshop on Sustainable production and Consumption, September, 2015

Invited Sustainability Researcher, Ahafo gold mine, Newmont Ghana Gold Limited, Ghana, July, 2015

Invited discussant: Harvard Business School- NBS Sustainability Centre Workshop, HBS, Boston, USA. June. 2014.

• International workshop on CSR in Extractive Industries in Developing Areas. ESADE Business School. Spain. 24-26th March. 2014

• National Seminar on Sustainability-Corporate Evolution through Consciousness organized by Institute of Company Secretaries of India ( ICSI) and SAFIM, New Delhi, January 18, 2014.

• Sustainability in Asia, Korea University Business School ( KUBS) and Academy of Business in Society ( ABIS) conference. Seoul. November 29. 2013.

• New market creation, social business incubation and CSR at University of Western Sydney, Australia. December 9, 2013.

• New Indian regulations in CSR and mining: Problems and Prospects at Centre for Social Responsibility in Mining (CSRM), SMI, University of Queensland, Australia. December 5, 2013

• Practical Wisdom in Management, Yale University, USA, 9-10th July, 2013

• ICMM regional Workshop on Mining, Human Rights and Indigenous Communities, Perth, Australia, 27-29th May, 2013.

• Facilitated and moderated a TATA group exercise on CSR strategy for the future, August 4th, Xavier Institute of Management, Bhubaneswar, India. August.2012.

• Invited keynote speaker on ‘CSR regulations in India’ at Research in Organizational Development (RIODD) Conference, Audencia Nantes School of Management, France. 22-23rd May. 2012.

• Invited Discussant, Global Workshop on business school based sustainability centres, Richard Ivey School of Business, Canada. April. 2012

• Invited discussant, National Workshop on Teaching of Ethics and responsible Business, Indian Institute of Management, Bangalore, March, 2012.

• Invited speaker at International Conference on Conscious Capitalism organized by The Conscious Capitalism Institute, Bentley College, (Mumbai, 2010).

• Invited discussant at International Conference on Business Ethics organized by, Switzerland, (Mysore, 2010).

• Invited discussant, Teaching Innovation Programme, Aspen Institute, ( Goa, 2009)


• Bachelor of Civil Engineering, North Bengal University, India. 1995.
• PGDBM (Indian Institute of Management Calcutta), 2000.
• PhD?, Osmania University, Hyderabad, India, 2011.


Certificate course in IT business development: CISCO Systems, 2002
• Certificate course in IT business development: IBM, 2003
• Certificate course in Corporate Social Responsibility- The World Bank Institute- 2003
• Case Teaching Workshop : Prof. Kamaran Kashani, IMD, 2005
• Retail Operations Workshop: 2007
• Training on online teaching through BLACKBOARD, University of Liverpool, UK. March 2010.
• Online and onsite training on Sustainability Evaluation, Vienna University of Business & Economics, April- July , 2010 and October, 2010.

• Global Sustainability Summer School, IBM and University Brunei Darussalam, 18-31 July, 2011

• EXCEED summer school on global warming and sustainable water management, Tu- Braunscweig, Germany, 16-22 November, 2011.

• DUKE-NUS workshop in System Dynamics, Singapore, February, 2012.

• 6 month online course on Mining and CSR in Latin America by GRADE, Peru (June – November 2012)

• Coursera online course on ‘New Models of Business in Society’ by Prof. Edward Freeman, University of Virginia, USA (September- October 2013)


Yoga, history, culture, crime thrillers
Regional Champion ( 2010, 2012, 2014, 2015)- TATA CRUCIBLE CORPORATE QUIZ