Prof. Sandip Anand
Associate Dean, Doctoral Programme
Ph.D. (IIPS Bombay) | M.P.S. (IIPS Bombay) | M.A. in Psychology: Centre for Advanced Studies (CAS), Allahabad University
Exploratory Research Methodology and research methods
Marketing and Public Policy
Product and Brand Management, Consumer Behavior, Marketing to consumers at the Bottom of Pyramid, Indigenous Marketing Theories, Consumer Insight Mining, Marketing Management, Marketing research, Advanced data analysis techniques.
Executive Education and training
Apart from teaching in various master's programs for executives, he has provided training to executives from JK paper, Infosys, Mahindra FES, Paradeep Phosphates, SBI and a few other organizations.
1. Atul Singh Chauhan. Ph.D., 2018 : A Study of Consumer Attitude towards Social Media and Shared Brand Experience. (Main Guide and Chair,Thesis Advisory Committee).
Visiting Faculty, XIMB, Xavier University Bhubaneswar India
2. Md Washim Raja. Ph.D. in Progress. Thesis Proposal Title: Multi-Item Scale Construction to Measure Consumers’ Attitude toward Advertising Music (Main Guide and Chair,Thesis Advisory Committee).
3. Sumitra Balakrishnan.Ph.D. in Progress. Thesis Proposal Title:To speak up and to whom: Understanding the role of alter advice network centrality in informal team networks (Co-Guide and Member,Thesis Advisory Committee).
4. Upendra Kumar Maurya. Ph.D., 2015: Corporate Identity, Customer Orientation, and Performance of SMEs: An Empirical Investigation. (Member, Thesis Advisory Committee)
Assistant Professor of Marketing, Indian Institute of Technology Madras
5. Mahendra Kumar Shukla. Ph.D., 2017: Role of Dealer-Manufacturer Intimacy in Marketing Channels: A Dealer's Perspective. (Member, Thesis Advisory Committee)
Assistant Professor of Marketing, NALSAR University of Law Hyderabad
6. Roopambika Bharti. Ph.D., 2018: A Study on Performance of Firms: Context of Indian Business Groups (Member, Thesis Advisory Committee)
7. Julian Tobias. Ph.D. in Progress. Thesis Proposal Title: Role of Select Organizational Artifacts in creating a Culture of Empathy (Member, Thesis Advisory Committee)
Joint Director (Admn), Central Silk Board, Ministry of Textiles, Govt of India
8. Dillip Kumar Rath. Ph.D. in Progress. Thesis Proposal Title: Information Privacy Concern towards Electronic Record Systems in India (Member, Thesis Advisory Committee)
Education and Training
His doctoral dissertation was part of a joint research program between International Institute for Population Sciences (IIPS), Mumbai and Johns Hopkins University, USA . He has participated in training programs by experts from Harvard School of Public Health, Harvard University and World Bank India (XIM in collaboration with World Bank Institute), Asian Institute of Management, Manila (XLRI-AIM), York University (IIM Lucknow), at PAA (see details on PAA website hosted by Princeton University). Recently he attended the TCR-MPPC 2015 workshop in Washington on June 4, 2015.
Awards and Grants
He has received grants from William and Flora Hewlett Foundation, Population Association of America, Transformative Consumer Research/ American Marketing Association. He is K. Srinivasan Award recipient, the best paper award conferred by Indian association for the study of population in November 2014.He was a government of India fellow for his postgraduate studies in demography.
Seminars and talks
He has presented his work in different forums which includes Population Association of America meeting (for details see PAA website hosted by Princeton University), Villanova University, Guttmacher Institute New York, American Marketing Association, St. Louis University Madrid, ESCP Paris, IIM Ahmedabad, IIT Bombay, and IIM Lucknow.
Challenges of The Twenty First Century A Trans-disciplinary Perspective
He organized international conference on demography, culture, and marketing in 2010 wherein he collaborated with scholars from SAID Business School, University of Oxford, Stanford University, National University of Singapore, Purdue University, Ohio State University, ICF International, Babson College, DAIICT Ahmedabad, IIM Calcutta, IIM Bangalore, IIT Khargapur, and other reputed institutions in India and abroad. The outcome of this collaboration is an edited book titled as Challenges of The Twenty First Century A Trans-disciplinary Perspective, published by Macmillan. Co-editors are Ibha Kumar and Anjula Srivastava.
Currently, he is working in collaboration with scholars from University of Colorado USA, University of Vaasa FINLAND, ESG Management School FRANCE, University of Queensland AUSTRALIA, University of Texas Rio Grande Valley USA, University Lyon 2 Lyon FRANCE, John Carroll University USA, University of Wyoming USA, IRMA and BHU INDIA. His broad domain of research collaboration is marketing and public policy.
Transformative Consumer Research
Stage of work: Working paper
Founding Associate Dean (Doctoral Programs), Xavier University Bhubaneswar, July 2014 to June 2016
Member, Academic Council, Xavier University Bhubaneswar, July 2014to June 2016
Coordinator, Doctoral Program Committee, Xavier University Bhubaneswar, July 2014-till date
Founding coordinator, Fellow program in management and research committee, July 2011-June 2014
Member, Academic Committee, XIMB, May 1, 2009 -2013
Member, Library Advisory Committee, XIMB, 2007 -2012, and June 1, 2013-till date
Member, PGDM-BM Program Committee, May 1, 2012
Coordinator, Marketing Academic Area, XIMB, May 1, 2009- May 31, 2013
Coordinator, Branding Committee, XIMB, 2010
Member, Committee for Suggesting Norms for Conferring Honorary Fellowships, January 2012
Member, Committee for the Categorization of Journals and Books, January 2011
Member, Management Development Program Committee, XIMB, 2009-2010
Member, Committee for Hospital Management program, XIMB, 2008
Panel Member, PGP Admission Test (MI-CAT) Design Committee, Mudra Institute of Communications, Ahmedabad, 2005–2006
Seminar series organization @ XIMB, XUB (2011-till date)
In collaboration with colleagues at XIM, he has organized various seminars by scholars from New York University, University of North Carolina at Chapel Hill’s Kenan-Flagler Business School, University of Queensland, Queen Mary University of London, Deakin University Australia, University of Washington , University of Manchester, JNU, IIM Ahmedabad, IIM Bangalore, and other reputed organizations.
Member in Editorial Board
Member, SAJHRM (South Asian Journal of Human Resource Management) Board of Reviewers, May 2017 onwards
Member, Editorial Board, Indian Journal of Medical Informatics, 2017
Chairperson, Scientific Committee, International Conference on Demography, Culture and Marketing, 2010
Member, Scientific Committee, ESCP Europe- International Marketing Trends 2011
Member, Advisory Committee, XIMB-XLRI- TISS Conference on Resettlement and Rehabilitation, April 10-12, 2012.
Member, Organizing Committee, XIMB-TISS Conference on Corporate Social Responsibility, February 9-11, 2012.
Member, Organizing Committee, IASSH (Indian Association of Social Sciences and Health)-XIMB Conference, 2007-2008
Member, Editorial Board, Indian Journal of Marketing (A Scopus listed journal)
Member, Editorial Advisory Committee, Research World, 2015 onwards
Member,American Marketing Association (AMA)- 2010 -till date
Member,Population Association of America (PAA)-2009-2011
Member, National Academy of Psychology (NAOP)
Life-time Member, IASP
Research & Publications
2018, JOURNAL: Multi-item scale construction to measure consumers’ attitude toward advertising music, Taylor & Francis : UK,
2018, JOURNAL: Book Review: R.C. Tripathi and Rohit Dwivedi (Eds), Organisational Studies in India, SAGE,
2016, JOURNAL: The Attitude of Indian Youth Toward Nutrition: Factors, Segments, and Implications, Routledge Taylor and Francis Group: United Kingdom,
2015, Journal: Corporate identity, customer orientation and performance of SMEs: Exploring the linkages , Elsevier,
2013, Journal: Brand Dynomo: Challenges in Communication for OTC Branding, Vilakshan (A XIMB Journal). Vol. 10(1), March 2013. ,
2013, Journal: Women Consumer Segments of Health Services in Urban India: A Reflection on “Sense of Service” in Service Industry, SAGE, India,
2012, Journal: Understanding Paradigm of Public-Private Partnerships in Healthcare through an Empirical Study in India, Demography India, IASP,
2012, Journal: Review of Rethinking the MBA by Datar et al, Vilakshan, XIMB Journal of Management, India,
2012, Journal: Review of Fighting Poverty Together, International Journal of Rural Management. ,
2011, Journal: Quality of Care differentials and determinants of reproductive health service utilization in India, International Journal of Health Care Quality Assurance ,
2010, Journal: Understanding Factors Related To Voting For Reality Shows: A Framework of Cognitive Intermediation, Indian Journal of Marketing (A Scopus listed Journal),
2009, Journal: A Cognitive Just Brand Model: How Sustainable Is It?, Indian Journal of Marketing (A Scopus listed journal),
2009, Journal: Cultural Identities and inequality in consumption of health services, Psychological Studies. Vol 54 (4). Springer.,
2008, Journal: Ad Avoidance in Hair Care market: Reiteration of Need for Consumer Justice, Indian Journal of Marketing (A Scopus listed journal),
2007, Journal: Communicating Care in Insulin Therapy, Journal of Health Management, Sage ,
2006, Journal: Integrating Local and Global Knowledge through ICT: Implications for Rural Business and Development :, IIMB Management Review, Volume 18, Number 1 March, 2006,
2005, Journal: Myths in Healthcare, Journal of Health and Development, Vol 2 No. 1&2.,
2011, Book: Challenges of the twenty first century- A trans-disciplinary perspective, Macmillan,
2017, BookEdit: Green Initiatives for Business Sustainability and Value Creation, IGI USA,
2017, Chapter: Green Initiatives for Business Sustainability and Value Creation, IGI USA,
2012, Chapter: Meta organizational issues related to Public-Private Partnerships in Reproductive Health Care: Is agenda for access to health for poor clients clearly set In book Poverty and Social Exclusion, Rawat Publications Editor: Aparajita Chattopadhyay ,
2011, Chapter: Health Services in India A Reflection on Inequality in a book Challenges of the Twenty First Century- A Trans-Disciplinary Perspective (Ed: Anand, S., Kumar, I., and Srivastava, A), Macmillan India,
2009, Chapter: G-Branding and Sustainability of Corporations, Macmillan Advanced Research Series.,
2009, Chapter: Rural Brand Preference Determinants in India, Excel Book (Book edited by Sanal Kumar Velayudhan, Guda Sridhar. Title of the book:Marketing to rural consumers : understanding and tapping the rural market potential. 2009. 1st Edition. Excel Books. New Delhi .pp 260-265),
2008, Chapter: e-microfinance: A cognitive Just rural brand model, Alliance Publisher: New Delhi,
2013, WorkingPaper: Analysis of consumer feedback on brands in social media space: A market-wise comparison, IIM Ahmedabad,
2012, WorkingPaper: Limits to transparency in Corporate Communication: A Reflection on need to embrace sacred in secular space of B-Schools, IPAM The Marketing School,
2018, Seminars-Talks: Advertising Endorsement, Venue: School of Business Jiangnan University China
2018, Seminars-Talks: Advertising Modeling/Branding Theory, Venue: School of Business Jiangnan University China
2018, Seminars-Talks: Invited to present a paper entitled "Sustainable Advertising Orientation and Consumer Wellbeing: an Experiment with Music in Advertising", Venue: School of Business Jiangnan University China
2017, Conference-Attended: Annual Conference of Emerging Markets Conference Board, Venue: IIM Lucknow Noida Campus
2017, Conference-Attended: 7th IIMA Conference on Marketing in Emerging Economies, Venue: IIM Ahmedabad
2013, Conference-Attended: Understanding corporate identity of SMEs: Conceptualization and preliminary construction of scale, Venue:
2012, Conference-Attended: Expression of Consumer Identity through Complaints, Venue:
2012, Conference-Attended: Corporate Identity, Customer Orientation, and Market Performance: Exploring the linkages, Venue:
2011, Conference-Attended: An Empirical Evaluation of G-Branding through Consumer Connect Index in Rural India. , Venue:
2010, Conference-Attended: Inequality in Consumption of Reproductive Health Services in India: A Longitudinal Assessment. , Venue:
2010, Conference-Attended: Understanding Paradigm of Public-Private Partnerships in Healthcare through an Empirical Study in India., Venue:
2010, Conference-Attended: Cognitive Justice for Consumers: Mediation through Efficiency of Information Exchanges., Venue:
2009, Conference-Attended: Segmentation of Clients in India on the basis of Reproductive Health Welfare Index. , Venue:
2008, Conference-Attended: Collaborations in Reproductive Health Care Sector and Meta Organizational Challenges., Venue:
2007, Conference-Attended: Interplay of Interests in a Reproductive Health Meta Organization., Venue:
Projects / Consultancy
2015, Marketing research based consultancy, Client: Corporate, Status: Completed
Directorial / Advisory Position
Member, Editorial Board, Indian Journal of Medical Informatics,IJMI,Duration: 6-2-2017 to till date
Member, Editorial Board, Indian Journal of Marketing,IJM,Duration: 3-10-2009 to Till date
Member, Board of Reviewers, South Asian Journal of Human Resources Management,Sage Publications,Duration: 1-5-2017 to Till date
Prior to joining XIMB in 2006, Prof. Anand taught at MICA (Mudra Institute of Communications Ahmedabad). He has been Visiting Professor at Shiv Nadar University in 2015, Indian Institute of Management Ranchi in 2013, and Ravenshaw University in 2009-10.
In industry, he has worked with marketing research companies (Drshti, Blackstone Marketing Facts India|An Aegis Group Company|, Synovate, NFO-MBL and TNS Global). In various capacities, he has provided research based consultancy to Air Sahara, Amway, Asian Paints, Bajaj Auto, Barclays UK, Blue Dart, Desai Brothers, Coffee Board , Dabur India ,Geoffrey Manners, Godrej Agrovet, GSACS, Hanmer and Partners, ICICI Direct, Infar , Mahindra and Mahindra FES, Mahyco Monsanto, Mckinsey, Mudra Advertising, LIC, Ogilvy Outreach, Outlook, Parle Products, Perfetti India, Philips Electrical, Ranbaxy Global Consumer Health Care, Raymonds, SBI, Tetrapak, Shaw Wallace, VIP Maxwell, etc.
Religion, Philosophy, Ancient cultures, popular art forms and music.
He generated interest in the above as an undergraduate student of philosophy at University of Allahabad (A university popularly known as Oxford of the East) before turning to psychology, demography, and marketing.