Faculty Details

Prof. M.N. Tripathi

Professor, Marketing
Alumni Coordinator

B.Sc.(Engg.), PGDM(IIMA)
Phone:0674-6647822
Email:mnt@ximb.ac.in
Home Page:

Teaching Interests

Core courses in Marketing, Integrated Marketing Communications, Consumer Behaviour, Selling and Negotiations

Research Interests

Please see ’My Research’ folder

Administrative Responsibilities

Coordinator, Student Disciplinary Committee
Committee member PGDM PT

Member in Editorial Board

Srushti Management Review

Other Membership

Executive Vice-President (P & T), BMMA

Research & Publications

#Journal

2015, Journal: Dissecting Affect - An attempt to understand its influencee on Consumer Decision Making., Vilakshan - XIMB Journal of Management, Vol 12, Issue No. 1, March 2015

2014, Journal: Customer Satisfaction and Engagement - Customer Retention Strategies for Brand Manager, Vilakshan - XIMB Journal of Management, Vol 11, No.1, March 2014

2013, Journal: Gita and the Art of selling - Memoirs of a Sales Yogi - Book Review-Bettadapur, Kiran, Vilakshan - XIMB Journal of Management, Vol 10, Issue No.1, March 2013

2010, Journal: Chaotics - Managing and Marketing in the Age of Turbulence - Kotler, Philip and Caslione, John A. - Book Review , Vilakshan- XIMB Journal of Management, Vol VII, Issue No.1, March 2010

2009, Journal: Customer Engagement - Key to successful brand building, Vilakshan, XIMB Journal of Management, Vol V, Issue No.1, March, 2009

2009, Journal: Lighting a LAMP in PLHA Lives, International Journal of Social Health and Information Management, USA, Vol II, Issue 2, July, 2009

2007, Journal: Industrialisation in Orissa - Mirage or Reality?, Creativity, BMMA

2007, Journal: How much is your Advertising Agency worth to you?Journal of Business and Economics Research, Vol V, No.12, Dec, 2007, Colorado, USA,

2006, Journal: The Game of the Name, Vilakshan-XIMB Journal of Management, Vol III, Issue No.1, March 2006

2005, Journal: The Reincarnation of the Advertising Agency, Advertising Express - ICFAI publications

2004, Journal: Corporate Governance - "when the shareholder is king", Creativity - BMMA publication

2003, Journal: State Disinvestments - Need for New Approaches , Creativity Plus - June,2003 BMMA

2002, Journal: Measuring Customer Satisfaction, Sankalpa, Vol X,July-Dec, 2002

2000, JOURNAL: Corporate Behaviour - Conformity and Deviance , Paper published in Seminar Abstracts - Dept. of Business Administration, Utkal University, Vanivihar, Bhubaneswar

#Book Chapter

2005, Chapter: Corporate Governance - Looking beyond..., International Conference on Business, Economics, Management and Marketing by ATINER at Athens, Greece, June 16-18, 2005. Published by ATINER in a book ’Resource Allocations in Management : Explorations in Economics, Finance and Law’ edited by John Ro

#Case

2015, Case: 'Swacch Odisha - A case on attemptin to inculcate healthy sanitation practices in rural Odisha, Sage Publications, Lahore University of Management Sciences, Asian Journal of Management Cases, Vol 12, No.2, Sept. 2015, ISSN 0972-8201

2013, Case: Case analysis for 'Mortein Vaporizers - What lies beneath Brand Positioning, Vikalpa - The Journal for Decision Makers, Vol 38, July - Sept, 2013, Issue No. 3

2011, Case: 'Turning over a new leaf - The case of Orissa State Cooperative Bank, Journal of Case Research-Online International Journal, XIMB, India, ISSN:0976-108X

2009, Case: Case Analysis - Apollo Health and Lifestyle Limited: Retail Franchising in the Healthcare Industry, Vikalpa- The Journal for Decision makers, Vol 34, No.2, April - June, 2009, IIM Ahmedabad

2008, Case: BSNL - Making the Elephant Dance - Case, Vilakshan, XIMB Journal of Management, Vol V, Issue No.1, March, 2008, XIMB, India, ISSN 0973-1954

2004, Case: "Bancough"- Case study for advertising classes., Upinder Dhar & santosh Dhar (Eds.) New Frontiers of Management: Cases in Indian Context, Excel Books, Pg 27, ISBN: 81-7446-397-6

2004, Case: Case Analysis - Haldiram's - Seeking the Right Marketing Mix, Casefolio - A Journal for Management Case Studies, Vol IV, No.3, March 2004, ICFAI University, Hyderabad, ISSN 0972-5350

2003, Case: Case analysis - LEGEND - Redefining PC Market Rules in China, Casefolio - A Journal for Management Case Studies, Vol III, No.8, August, 2003, ICFAI University, Hyderabad, ISSN 0972-5350

Conference/Seminar/FDP/Training/Workshop

2015, Training-Conducted: Developing Managerial Competency, Venue: XIMB, 5-9, Jan 2015

2015, Training-Conducted: Total Dealership Management, Venue: XIMB, 1-13, 19-20, 20-27 Aug, 26-27 Sept, 2015

2015, Training-Conducted: Supervisory Development Programme, Venue: XIMB, 21-26 Sep, 2015

2015, Conference-Attended: Total Dealership Management, Venue: XIMB

2014, Conference-Attended: Marketing Orientation, Venue: XIMB, 27-29 Jan, 2014

2014, Training-Conducted: Effective Management Skills, Venue: XIMB, 14-16, Apr, 2014

2014, Training-Conducted: Behavioural Competency and Leadership, Venue: XIMB, 21-26, July, 8-13, Sept, Oct 27- Nov 1, 2014

2014, Training-Conducted: Developing Managerial Competency, Venue: XIMB, 18-22, Aug, 2014

2014, Training-Conducted: Leadership and Team Building, Venue: NABARD Office, 27-31 Oct, 2014

2014, Training-Conducted: Marketing Strategy and Customer Relationship Programme, Venue: NTPC, Bhubaneswar, 13-14, Nov, 2014

2014, Training-Conducted: Effective Management Skills, Venue: XIMB, 15-20, Dec, 2014

2013, Training-Conducted: MDP, Venue: XIMB, 13-16, Mar, 2013

2013, Training-Conducted: Effective Management Skills, Venue: XIMB, 14-16, Apr, 2013

2012, Conference-Attended: 'To Engage or to satisfy - what should a brand manager do?' - Paper presented at the National Mountain Plains Management Conference held at Kearney, Nebraska, USA from 9 - 12 October, 2012. , Venue:

2012, Training-Conducted: Corporate Social Responsibility, Venue: XIMB, 5-7, Jan, 2012

2012, Training-Conducted: Business Leadership Programme, Venue: XIMB, Feb 20 - Mar 3, 2012

2012, Training-Conducted: Managerial Effectiveness, Venue: Senora Beach Resort, Vizag, 23-25 Mar, 2012

2012, Conference-Attended: Certificate EDP (one year), Venue: Infosys, Bhubaneswar

2012, Training-Conducted: Managerial Competency, Venue: Mangalam Timbers Ltd, Navrangpur, 2-4 Nov, 2012

2012, Training-Conducted: MDP, Venue: XIMB, 3-5, 6-8, 10-12, Dec, 2012

2011, Training-Conducted: Supervisory Development Programme, Venue: XIMB, 30th May - 4th Jun, 2011

2011, Training-Conducted: Managerial Skills, Venue: XIMB, 4-9 Jul, 2011

2011, Training-Conducted: Developing Managerial and Customer Effectiveness, Venue: XIMB, 28-29 Sept, 2011

2011, Training-Conducted: MDP, Venue: XIMB, Nov 3-5, 7-9, 10-12, 14-16, 17 -19, 2011

2011, Training-Conducted: Negotiation Skills, Venue: XIMB, 5-9, Dec, 2011

2011, Training-Conducted: Corporate Social Responsibility, Venue: XIMB, 9-11 Jan, 2011

2010, Training-Conducted: Fundamentals of Marketing, Venue: Marrion Hotel, Bhubaneswar, 14-15 Apr, 2010

2010, Training-Conducted: Supervisory Development Programme, Venue: XIMB, 19-24 Apr, 2010

2010, Training-Conducted: Orientation to Management Skills, Venue: XIMB, 10th May - 2nd June, 2010

2010, Training-Conducted: Selling and Marketing Skills, Venue: XIMB, 25-27 May, 2010

2009, Conference-Attended: 'Lighting a lamp in PLHA lives' - Paper presented in the 'Intellectbase International Consortium Academic Conference on 27-29 May, 2009 at Nashville, Tennessee, USAle, Venue:

2009, Training-Conducted: Supervisory Development Programme, Venue: XIMB, 23-28 Feb, 2009

2009, Conference-Attended: Managerial Skills for GETs, Venue: NALCO Angul, 27 Mar - 2 Apr, 2009

2009, Training-Conducted: Effective Negotiation Skills, Venue: Marrion Hotel, Bhubaneswar, 10-11 Jul, 2009

2009, Training-Conducted: Mastering Negotiating Skills (Modern Management Skills including Time Management and Participatory Decision Making), Venue: XIMB, 26-29 Oct, 2009

2008, Training-Conducted: Managerial Skills for GETs, Venue: NALCO Angul, 4-8 Feb, 2008

2008, Training-Conducted: Resource Mobilisation and Communication, Venue: XIMB, 1-15 May, 2008

2008, Training-Conducted: Customer Service Management, Venue: OCL Rajgangpur, 30-31 July, 2008

2008, Training-Conducted: Building Leadership and Facilitating Change, Venue: XIMB, 24-27 Sept, 2008

2007, Conference-Attended: How much is your Advertising Agency worth to you? Paper presented at the European Applied Business Research Conference held on 4-7 June, 2007 at Hotel Sheraton, Padova, Italy, Venue: Padova, Italy, June 4-7, 2007

2007, Training-Conducted: Effective Management and Development of formal and informal networks for IFS Officers, Venue: XIMB, 12-16 Feb, 2007

2007, Training-Conducted: Certificate Programme on Leadership amd Managerial Proficiency (LAMP), Venue: XIMB, 8th Jan - 18th Feb, 19th Mar- 29th Apr, 11th Jun -21st Jul, 25th Jul - 4th Aug

2007, Training-Conducted: Customer Handling and Service Orientation, Venue: Hotel Crown, Bhubaneswar, 25-26 May, 13-14 June, 2007

2007, Training-Conducted: Managerial Skills (Decision making), Venue: Hotel Crown, Bhubaneswar, 11-13 Jul, 25-27 Jul, 2007

2007, Training-Conducted: Managerial Skills for GETs, Venue: NALCO Angul, 4-8 Sept, 2007

2006, Training-Conducted: BPR Benchmarkingand ERP Implementation, Venue: XIMB, 1st Sept, 2006

2006, Training-Conducted: Training Assessment workshop for PLHIV, Venue: XIMB, 4-5 Sept, 2006

2006, Training-Conducted: Strategic Marketing, Venue: XIMB, 5-10 Nov, 2006

2005, Conference-Attended: Corporate Governance - Looking Beyond...3rd International Conference on Business, Economics, Management and Marketing June 16-18, Athens, Greece., Venue: Athens, June 16-18, 2005

2005, Training-Conducted: Customer Orientation in HR, Venue: TTPS, Talcher, 14-15 Feb, 2005

2005, Training-Conducted: Behavioural Skills for High Performance, Venue: XIMB, 15-17 Mar, 2005

2005, Training-Conducted: Internal Customer Service, Venue: HRD Centre of Excellence, Bhubaneswar, 18 July, 2005

2005, Training-Conducted: Effective leadership and Conflict resolution for IFS Officers, Venue: XIMB, 18-22 July, 2005

2005, Conference-Attended: Good Customer Service, Venue: HRD Centre of Excellence, Bhubaneswar, 27 Sept, 2005

2005, Training-Conducted: Managerial Effectiveness, Venue: Resort, Hyderabad, 91-20 Oct, 2005

2004, Training-Conducted: Social Marketing , Venue: XIMB, 18-23 July, 2004

2004, Training-Conducted: Negotiation Skills, Venue: TRL, 9-10 Aug, 2004

2004, Training-Conducted: Selling to High Net Worth Individuals, Venue: XIMB, 13-14 Aug, 2004

2004, Training-Conducted: Behaviour Skills for High Performance, Venue: XIMB, 4-6 Oct, 4-6 Nov and 2-4 Dec, 2004

2004, Training-Conducted: Refresher Training Programme (Senior Management), Venue: XIMB, 8-9 Oct, 2004

2004, Training-Conducted: Training for ERP Implementation, Venue: XIMB, 1-10 Oct, 2004

2004, Training-Conducted: Enhancing effectivenessfor implementing Government Programmes and Policies for Senior IFS Officers, Venue: XIMB, 25-29 Oct, 2004

2004, Training-Conducted: Livestock Sector Management, Venue: XIMB, 6-11, 2004

2003, Conference-Attended: Emerging Markets - The Big Opportunity, Venue:

2003, Training-Conducted: Customer Service Management, Venue: XIMB, 9 - 11 Jan, 2003

2003, Training-Conducted: Negotiating Skills, Venue: Marrion Hotel, Bhubaneswar

2003, Training-Conducted: Organizational Effectiveness, , Venue: OERC Conference Room, 25-28 Aug, 2003

2003, Training-Conducted: Effective Managerial Skills for GNIIT students, Venue: XIMB, 1-12 Sept and 3-14 Nov, 2003

2003, Training-Conducted: Refresher Training Programme, Venue: XIMB, 14-15 Nov and 15-16 Dec, 2003

2003, Training-Conducted: Selling and Marketing Skills for small scale entrepreneurs, Venue: XIMB

2002, Training-Conducted: Selling Skills, Venue: Mayfair Hotel, Bhubaneswar

2002, Training-Conducted: Managerial Skills, Venue: XIMB

2000, Conference-Attended: Corporate Behaviour - Conformity and Deviance, Venue:

2000, Training-Conducted: Sales and Marketing for SMEs, Venue: XIMB

Projects / Consultancy

2014, Turnaround Strategy for KIDS, Client: Kanungo Institute of Diabetes Specialties (KIDS), Status: Completed

2012, Action Research to develop Strategy for uptake of toilet usage and sanitation in Rural households of Odisha, Client: UNICEF, Status: Completed

2010, Feasibility of an Upmarket CBSE School at Keonjhar, Client: Rabisons Foundation, Keonjhargarh, Status: Completed

2009, Market study for Recycled Paper in Orissa, Client: Purvi Paper and Power Pvt Ltd, Cuttack, Status: Completed

2008, Mission GreenDrive, Client: Patnaik Minerals Pvt. Ltd, Joda, Keonjhar, Status: Completed

2008, STRC, Orissa, Client: NACO, New Delhi, Status: Completed

2005, Management Expert for evaluation of BSNL tender for appointment of franchisee, Client: BSNL, Bhubaneswar, Status: Completed

2005, Study on the preferences for Civil Services as a career option for the youth of Orissa, Client: Bhubaneswar Metropolitan Management Association, Bhubaneswar, Status: Completed

2001, Customer attitude study to cooperative banks and OSCB in particular, Client: Orissa State Cooperative Bank, Bhubaneswar, Status: Completed

Directorial / Advisory Position

Member Advisory Board for 'Srushti Management Review' for the Srushti Academy of Management, Bhubaneswar, Srushti Academy of Management, Bhubaneswar,,Duration: 9-2-2016 to

Local Committee Member of Management School of NIT, Rourkela, NIT Rourkela,,Duration: 9-2-2016 to

Executive Vice President (Training), BMMA,95, Suryanagar, Bhubaneswar 751003,Duration: 9-9-2016 to 2016

Work Experience

23 years in industry, largely in Sales and Marketing
13 years in Management Education