Faculty Details

Dr. Prahlad Mishra

Professor, General Management & Strategic Management
MA (Economics), Ph D (Sambalpur)
Phone:0674-3983 844
Email:pmishra@ximb.ac.in
Home Page:

Teaching Interests

-Social Research Methods
-Multivariate Data Analysis in Market
Research
-Rural Development & PRA Method
- Econometric Methods in Business Forecasting

Research Interests

Ph.D(1991) in applied econometrics with special reference to Determinants of Union Tax Revenues in India.
Post Doctoral reaserch abroad (USA and Belgium).
Published about 41 research articles in national and international journals. Two papers won the Best Paper Award.
Co-authored one books and authored two books.
Attended about 40 Seminars and conferences in India and abroad and presented papers in many national and international seminars and conferences(One of the papers got best paper award in AIT Bangkok ).
Coauthored two Training Resoucre Books Published by IRRI,Phillipines.

Present research interest is in the area of Social Research Methods with special reference to Multivariate Data
Analysis&Forecasting Methods.
Ph.D Awarded/ Guiding
Three scholar have been awarded Ph D degree under Utkal University in the area of Forecasting Models for Macro Economic Variables in the Indian Economy, Market Research and Resource Endownment and Incidence of Poverty in Orissa - With special reference to Kalahandi Diistrict
Two FPM Scholar has been awarded the degree by XIMB in 2008 and in 2014
One scholar has submitted his thesis for award of Ph.D Degree under Utkal University in August, 2015
Three Scholars are working for their P.D.Degree in the areas of market research and micro-finance.
For more detail see my updated CV

Administrative Responsibilities

Editor, International Jounral of Development and Social Research, XIMB (from November, 2009)
Cordinator, Post Graduate Program in Management (PTWE),XIMB 2008-2009
Member, PF Trust, XIMB
Coordinator, Post Graduate Programme in Rural Management (PGPRM), XIMB June, 2004 to May, 2006
Area Coordinator, Economics
Member, Board of Studies for MBA in different Universities in Orissa.
Member, Board of Studies in Economics in Sambalpur University
Coordinator, SIMAP2000-2004
Admissions Coordinator (1999-02)
Associate Coordinator, CENDERET, XIMB 1993-94

Member in Editorial Board

Editor, International journal of Development and Social Research,XIMB
member,Editorial Board,Vilakshan,XIMB Journal of Management

Research & Publications

#Journal

2015, JOURNAL: State Level Expenditure Management Policy in India:An Empirical Analysis of Odisha State Finance, India

2015, JOURNAL: Trends of Development Indicators in the SAARC Countries-A Pre and Post Liberalization Scenario, Cambodia

2015, JOURNAL: Corporate Identity,Customer Orientation and Performance of SMEs:Exploring the Linkages, Elsevier Ltd ,UK

2014, JOURNAL: Brand orientation in SMEs: Towards a Conceptual Framework, India

2012, Journal: What is a Brand? A Perspective on Brand Meaning, European Journal of Business Management Vol 4 No 3(2012)

2012, Journal: Urban Poverty as a Spillover of Rural Poverty:An Empirical Study With Special Reference to Migration and Job opportunity, Zenith International Journal of Multidisciplinary Research. Vol 2 Issue 3 (2012)

2012, Journal: Relationship Marketing - A Dynamic Perspective, Indore Management Journal,IIM Indore

2012, Journal: Heteroscedastic Variance and Decision Making - A Managerial Perspective, International Journal of Business and Development Research,BBU,Cambodia

2012, JOURNAL: Heteroscedastic Variance in Estimation and Decision Making : A Managerial Perspective: International Journal of Business and Development Research, BBU,Vol 1 Issue 1; Cambodia, Camdia

2011, Journal: Consumer Behaviour of Prewoned Durables:An Empirical Study of Urban and Rural markets for Used Cars in Orissa, Rai management Journal. India

2011, Journal: Regional Differnces in agricultural Productivity:An Empirical Study in Orissa, Punjab Agricultural University Research Journal

2009, Journal: Underutilised Resource Potential & Economics of Inland Fisheries in Orissa, Journal of Rural Development, Vol. 28, No 1 March,2009

2009, Journal: Factors Affecting Performance of Small Scale manufacturing Units- A study of a developing industrial cluster in Orissa, Vilakshan, XIMB Journal of Management,Vol VI No 1 March,2009

2007, Journal: Internationalisation of Indian Pharmaceutical Industry: A study on the determinants of export stimulation, VilakshanXIMB Journal Of Management Vol. IV No 2 (September,2007).

2007, Journal: Demand Estimation-Some empirical observation and their implications, Vilakshan, XIMB Journal Of Management Vol. IV No 2(September,2007)

2006, Journal: "Product and Process Improvement Capabilities in Small and Medium Enterprises", VILAKSHAN, XIMB Journal of Management, Vol. III, Issue 1

2006, Journal: Forecasting Method and Forecast Errors-An Appraisal, Vilakshan, XIMB Journal Of Management Vol. III No 2 (September, 2006)

2006, Journal: Performance of Small Scale Manufacturing Units in the Post-Economic Reform with Special Reference to Factor Productivity, A Study of Five Industrial Clusters in Orissa. Asian Economic Review Vol. 48 No 2 (August,2006)

2005, Journal: Training Need in SSI sector and Labor Productivity: A study of manufacturing SSI units in Orissa, VILAKSHAN XIMB Journal of Management, XIM-B, Vol. II, Issue 2 (September, 2005)

2005, Journal: Forecasting Time Series Data with Special Reference to Structural Stability- A comparison of three forecasting methods, VILAKSHAN XIMB Journal of Management, XIM-B, Vol. II, Issue I (March 2005)

2004, Journal: "A Comparison of Forecast Errors Using Technical Analysis : An experiment with ICICI Share Prices", Vision, The Journal of Business Perspective, Vol. 8, No. 1

2002, Journal: "Small Business and Industry, A Hand Book for Entrepreneurs : Book Review", Sankalp, Journal for Management Development & Application, Post-Graduate Department of Business Administration, Utkal University, Vani Vihar, Vol. X, No. 1

2002, Journal: "PC Markets in Small Studies : A Case Study", Sankalp, Journal for Management Development & Application, Post-Graduate Department of Business Administration, Utkal University, Vani Vihar, Vol. X, No. 2

2001, Journal: "Using Combination of Multivariate Techniques - A Study with Consumer non-durables", Sankalp, Journal for Management Development & Application, Post-Graduate Department of Business Administration, Utkal University, Vani Vihar

2000, Journal: "Brand Preference and Fast Moving Consumer Goods", Sankalp, Journal for Management Development & Application, Post-Graduate Department of Business Administration, Utkal University, Vani Vihar

1997, Journal: "Contribution of Employed Women to Household Income in Bhubaneswar", The Asian Economic Review, Vol. XXXIX

1996, Journal: "Ceiling Surplus Land and Incremental household income of Beneficiaries - A Sample Study of five old revenue districts of Orissa", Journal of Rural Development, NIRD, Hyderabad, Vol. 15, No. 4

1994, Journal: "Social Map and Geographical Transect - some recent experiences in Orissa, India", PLA Notes, IIED, London, UK, Issue 22

1992, Journal: "Farming Systems Research Approach in Risky Agroeco Systems of North Bihar, India", Journal for Farming Systems Research/Extention, University of Arizona, USA

1991, Journal: "Tax Determinant Studies and Socio-political Variable : A suggested Methodology", Artha Vijnana, Vol. 33, No. 2

1983, Journal: "Samuhika Byaya Bibardhana - Eka Byakshyatmaka Bislesana" (Growth of Public Expenditure : An Analytical Approach), Saptarshi, Sambalpur University Monthly Journal (Oriya)

1983, Journal: "Samajik Baniki - Ek Prastabit Dristikon" (Social Forestry - A suggested Methodology), Arthik Bikas Samikshya (Hindi), Patna

1980, Journal: "An Exercise in the Scale Economy of Expenditure of the Urban Bodies : A Case Study of Orissa", Orissa Economic Journal

1980, JOURNAL: "Sales aTax in the Economy of Orissa", Souvenir, Orissa Economic Association

#Book

2015, Book: Busness Research Methods, Oxford University Press

2014, Book: Participatory Rural Appraisal-Issue and Application, S K Book Agencies, New Delhi

2013, Book: Forecasting Macroeconomic Variables- An Empirical Study, SSDN Publisher,New Delhi

1990, Book: Training Resource Book on Research Design for Farmers Participatory Experiments, IRRI,Manila

1989, Book: Training Resource Book for Farming Systems Research -Problem Diagnosis, IRRI,Manila

Projects / Consultancy

2011, Socio Economic Study of Displaced Persons in Dhenkanal ,Orissa, Client: BRG Iron & Steel Co Pvt Ltd, Status: Completed

2008, Socio-economic, Socio-cultural, Infrastructure Survey and Resource Mapping in the Project Affected Villages in Keonjhar, Orissa (R&R), Client: Sterlite Iron and Steel Company Ltd, Status:

2008, Socio-economic, Socio-cultural, Infrastructure Survey and Resource Mapping in the Project Affected Villages at Lapanga Sambalpur(R&R), Client: Aditya Aluminium Ltd, Status:

2008, Impact Assessment Study of the Community Initiatives and Rural Development(CSR Activities) at Hirakud Works and Talabira Mines area , Client: Hindalco, Hirakud, Dist Sambalpur Unit of Aditya Group, Status:

2007, Baseline Socioeconomic Survey of Proposed Project Area for the Vedanta University in the District of Puri, Orissa, Client: Anil Agrawal Foundation,Mumbai, Status:

2006, Socio-Economic Survey of Project displaced and affected house holds in Keonjhar District due to establishment of Sterlite Iron and Steel Project., Client: Sterlite Iron and Steel Company Ltd (On going), Status:

2006, Business Demand Forecasting and Demand Estimation for Ortel Communication, Bhubaneswar, Client: Ortel Communication Ltd,Bhubaneswar, Status:

2006, Socio-Economic Survey of Project displaced and affected house holds in Jharsuguda District due to establishment of Sterlite Energy and Smelter Plant. , Client: Vedant Alumina Ltd, Status:

2004, Performance of SSI Units in Orissa A Sample Study, Client: SIMAP Cell, XIM-B & SIDBI, Bhubaneswar, Status:

2002, Training Need Assessment in the SSI Sector in Orissa - A Sample Study, Client: SIMAP Cell, XIM-B & SIDBI, Bhubaneswar, Status:

2001, State Finance of Elementary Education in Orissa, Client: Department of Education, Govt. of Orissa, Status:

2000, Linkage Effects of SSIs in Orissa - A Sample Study , Client: SIMAP Cell, XIM-B & SIDBI, Bhubaneswar, Status:

1998, Fifty Years of the Indian Economy-Database and Trends (Short Project), Client: Xavier Institute of Management, Bhubaneswar, Status:

1995, PRA Study on Relocation of Villages for Economic Development in Similipal Tiger Reserve, Client: Ministry of Environment & Forests, Govt. of India, Status:

1994, Evaluation Study on Allotment of Ceiling Surplus Land under Land Reform Programme, Client: Ministry of Rural Development, Govt. of India, Status:

1993, Joint Forest Management An Action Research Project, Client: Centre for Development Research & Training (CENDERET), XIM-B (Faculty Assistance), Status:

1993, Education for All, Orissa (Action Research Project), Client: Centre for Development Research & Training (CENDERET), XIM-B (Faculty Assistance), Status:

1993, Farming Systems Study through Participatory Rural Appraisal (PRA), Client: Inter-cooperation Bern, Switzerland & Govt. of India, Status:

1992, NGO Networking in Different Districts of Orissa, Client: Inter-cooperation Bern, Switzerland & Govt. of India, Status:

1992, Evaluation of Draught Prone Area Programme (DPAP) in Orissa, Client: Centre for Development Research & Training (CENDERET), XIM-B (Faculty Assistance), Status:

1991, Development of Rice Production in Eastern India The Socio-Economic Components, Client: IRRI, Manila & ICAR, New Delhi, Status:

1991, Growth of State Tax Revenue in Bihar, Client: L.N.Mishra Institute, Patna, Bihar, Status:

1990, Farming System Research for Resource Poor Farmers in Risky Agro-ecological Region, Client: The Ford Foundation, New Delhi, Status:

1987, Land Reforms in Bihar, Client: Ministry of Rural Development, Govt. of India, Status:

1987, Concurrent Evaluation of Monthly Status on Rural Water Supply in Bihar, Client: Ministry of Rural Development, Govt. of India, Status:

1987, Concurrent Evaluation of IRDP in Bihar, Client: Ministry of Rural Development, Govt. of India , Status:

1986, Evaluation of IRDP in Orissa (Worked as Research Officer), Client: P.G. Department of Sambalpur University, Sponsored by Govt. of Orissa (Faculty Assistance), Status:

1986, Evaluation of NRE Programme 1986 in Bihar, Client: Ministry of Rural Development, Govt. of India, Status:

1985, Evaluation of Untouchability Practices in Bihar, Client: Scheduled Caste Cooperative Development Corpn., Patna, Bihar, Status:

1984, Evaluation of Special Component Plan in Bihar, Client: Bihar State Leather Development Corpn., Patna, Bihar, Status:

1983, Impact of Koshi Project on the Economy of the Region , Client: Irrigation Department Government of Bihar, Status:

0, Performance of SSI Manufacturing Units in Orissa with Special Reference to Factor Productivity, Client: SIDBI, Status:

0, Participatory Rural Appraisal-Issues and Application, Client: XIMB, Status:

Work Experience

Working as Professor in Economics and General Management in Xavier Institute of Management, Bhubaneswar since July, 2002
Worked as an Associate Professor in Xavier Institute of Management, Bhubaneswar, from July, 1994 to June 2002
Worked as Assistant Professor in Xavier Institute of Management, Bhubaneswar, from April, 1992 to June, 1994
Worked as Lecturer in LN Mishra Institute of Economic Development and Social Change, Patna from July 1983 to March 1992
Research Fellow, Department of Economics Sambalpur University from January 1978 to June 1983
Worked as Project Investigators, in the research projects in the Dept of Economics,SU from April, 1976 to Dec1977